MRB_Web_Barbie_0008_9.jpg

Barbie

MRB_Web_Barbie_0005_6.jpg
 
 

RESHAPE THE CONVERSATION

At an intimate dinner and forum—among female titans of film, fashion, finance, and beyond—Barbie embarked on her boldest adventure yet, diversifying her brand to inspire new generations of trailblazers.

 
 
 
MRB_Web_Barbie_0000_1.jpg
MRB_Web_Barbie_0006_7.jpg
 
 

Guests received a custom set of 4 new dolls and limited-edition photo prints. The event captured 5.6 billion media impressions globally, and landed Barbie on the cover of Time magazine.

 
 
 
MRB_Web_Barbie_0009_10.jpg
 

PHOTOGRAPHY

Zoë Ghertner