RESHAPE THE CONVERSATION

At an intimate dinner and forum—among female titans of film, fashion, finance, and beyond—Barbie embarked on her boldest adventure yet, diversifying her brand to inspire new generations of trailblazers.

Guests received a custom set of 4 new dolls and limited-edition photo prints. The event captured 5.6 billion media impressions globally, and landed Barbie on the cover of Time magazine.